Tamara Lebak, Executive Coach
Tamara is an Internationally certified executive coach, published author, Unitarian Universalist minister, Gestalt trained organizational development consultant. Tamara’s change management experience focuses on social and emotional intelligence, cultural competency, and maneuvering between multiple levels of system, grounded in her philosophy that our values should guide our priorities.  Tamara is dedicated to developing effective leaders, raising emotional and cultural awareness, promoting truthfulness and authenticity, and ultimately contributing to creating a more just and compassionate world.  She is a lover of pit bulls, a singer songwriter, and a proud mother of 1.
Exploring Resistance
Personal brand strategy is important to everyone regardless of whether you’re an executive, professional, entrepreneur, student, or stay at home mom. Everyone should be a steward of how their personal brand is received by their audience. Hence, your personal brand is YOUR opportunity to differentiate yourself from others in your industry. You are the one thing you have that your competitors don’t have. And your authenticity is what will make you stand out from others who may offer similar skills, products, or services.
Every single thing that you do makes an impression on how your audience perceives you. Each moment that your audience comes into contact with your personal brand is a touch point. And having personal brand consistency across all touch points is the key to a clear and consistent personal brand image.
Your personal brand tells a story. And if you don’t create that story, your audience will. So you should be the one in charge of crafting the story that your personal brand tells. And you can do this in so many ways in person and online.

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