Today, I wanted to discuss the importance of leaning into a niche for your business. It can be massive for your business if you can find a specific group of people and cater to their needs. In this episode, I go over some real-world examples of this. Enjoy!

• The benefits of narrowing your target market
• How to choose a niche for your PT business
• The Power of Specialization: How Knowing Your Niche Can Help You Make More Money

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