If you get a DUI do you know what an attorney charges per hour? $400 is the answer. Seems steep right? I'll bet if you get a DUI and need to get it reduced to a lesser violation to keep your license you'll have no problem paying that 400 bucks. Lawyers charge what they are worth. Unfortunately when it comes to getting treatment from a cash based P.T. people don't have the same perception. When you mention your services run $150 people generally turn their nose up. So on Episode 30 of the P.T. Entrepreneur Podcast I tell you why it's important to charge what you are worth.