Email Marketing Genius (over 70% open rates) And Creator of Auto Responder Madness — Andre Chaperon
 

Andre Chaperon is an entrepreneur, an internet marketer, a writer, a creator, a teacher, and a student. He got fired on October 22, 2003, and has never had a boss since. He is a British citizen and a native of Turban South Africa who now lives in the rock of Gibraltar.

He is dyslexic.

He is a visionary who is fascinated with fonts and loves minimalist design. He is constantly been striving to simplify but he has been told that he has Amazon book ordering fetish.

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Links Mentioned:

ProductiveInsights.com/ARM
AndreChaperon.com
TinyLittleBusinesses.com
www.CallAshRoy.com
www.Youtube.com/ProductiveInsights

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003. Jon Morrow (Copyblogger) On How To Use Blogging To Build A Highly Successful Business Online
070. Valerie Khoo — Founder Of The Australian Writers Centre On Power Stories (And The 8 Stories You Must Tell)
107. Sonia Simone CopyBlogger Co-Founder on How To Be A Prolific Content Marketer (Part 1 of 2)
108. Sonia Simone CopyBlogger Co-Founder on How To Be A Prolific Content Marketer (Part 2 of 2)

Key Points and Insights 

3:39 - Is email marketing dying? Open Rates and Click Through Rates on
7:17 - Facebook Messenger and the future of Email Marketing
10:03 - How to approach email marketing to achieve over 70% open rates
14:02 - Open Loops and how they work in email marketing
16:28 - The PS section of your email is valuable real estate when used correctly
18:14 - The value of personal stories
20:04 - Audience and the importance of empathy
21:48 - The mindset you need to write consistently
24:33 - Soap Opera Sequences (SOP) and Open Loops
27:19 - Email Marketing Tools - Active Campaign vs Drip
30:18 - Challenges around Email Marketing and how to solve them
37:31 - Summary and key insights
41:04 - Actions Steps

Action Steps

Be relevant to your audience.
Start!
Create engaging stories.