Terrence Liverpool
Synchrony

57 / The Product-Led Organization

Description
What does “product-led” really mean, and how can you leverage it in your personal practice and throughout your organization?
In this episode, Sean and Paul catch up with Terrence Liverpool, AVP, Consumer Bank Digital Product Manager at Synchrony Bank. Terrence brings a wealth of insights that come from working across the digital sector at companies such as Comedy Central and Nasdaq. Terrence is both an intrapreneur and an entrepreneur and he shares how product ownership is central to both roles.
Terrence also draws our attention to another key skill for product managers: intuition. He encourages PMs to question decisions that are made and then “dig deeper to get the story behind it all.” With changing business goals, it is also important to continually refocus on the big picture.
Tune in to this episode to hear all of Terrence’s insights, plus more on:

Sustaining two-way communication with stakeholders to prioritize the user experience
Leveraging your organization’s core values to guide long-term goals
Promoting customer advocacy through innovation

Terrence’s Recommended Reading:
Inspired: How to Create Tech Products Customers Love, by Marty Cagan.
Escaping the Build Trap: How Effective Product Management Creates Real Value, by Melissa Perri.

About Terrence
Terrence Liverpool is an innovator who loves tackling complex problems and building products from the ground up. He currently serves as Synchrony Bank‘s AVP, Consumer Bank Digital Product Manager where he is responsible for emerging digital products. Before joining Synchrony, Terrence worked as Senior Director, Digital at Emerald Expositions, and as Senior Manager of Marketing and Digital Communications at NASDAQ. He has also held positions with Publishers Clearing House (PCH) and Comedy Central. He has a passion for fitness, social entrepreneurship, and community development. Youth mentoring and education with organizations in NYC are particularly near and dear to his heart.