In this episode of the Prime Partners Podcast, PuriFi Labs Chief Revenue Officer Michael Hunter discusses the importance of indoor air quality and the need for a residential air purification system.

Listen as he demystifies good versus great air quality and explains how it is measured.

Episode Timestamps:

(00:47) - About Michael and his industry background

(01:42) - What is PuriFi Labs and what is your role at the company?

(03:20) - Why is indoor air quality important?

(05:13) - How is indoor air quality measured?

(06:44) - What is particulate matter?

(09:43) - What’s considered good indoor air quality?

(11:50) - What are the different ways and how do we improve indoor air quality?

(16:11) - How is purification different from just improving indoor air quality?

(18:15) - How does the PuriFi system work?

(20:34) - How many sensors does a typical home need?

(21:55) - Are pollution triggers preset or can they be customized?

(23:30) - Based on your experience, how easy or difficult is this product to install?

(24:35) - What sets PuriFi apart from similar competitor products?

(30:33) - How can contractors get your product?

(31:23) - What is the best way for listeners to learn more and how can they connect with you?

(32:54) - Final thoughts