In this special episode of the Prime Partners Podcast, BDR Client Relationship Specialist & Trainer Mike Cunningham discusses the need for parts counter training, the challenges distributors face, and what an optimized parts team looks like.

Listen and discover the three things you and your team can work on for an optimized performance!

Time Stamps

• (00:41) - About Mike and his industry background
• (02:14) - What drives the need for parts counter training in today’s climate?
• (04:00) - Are distributors training new hires properly or are they feeling challenged?
• (06:18) - What would an optimized parts counter team look like?
• (08:45) - What about the sales aspect of an optimized parts counter team?
• (09:51) - What are three areas that distributors need to train their parts team on for optimized performance?
• (15:12) - What BDR solutions are available for parts counter training?
• (21:10) - Final thoughts