Episode 19: Developing a PPC Bidding Strategy? The Basics MatterAdvertising mavens love to talk about strategy and of the nuances used to get things perfectly right. That’s great for academic discussions and perhaps a few white papers, but most people in the trenches want information that is going to help direct activity and produce positive results. This means taking a look at the basics and that is true for any PPC bidding strategy. The fundamentals are going to be extremely important...Source: http://ppcadsthatsell.com/developing-ppc-bidding-strategy-basics-matter/If you cannot see the audio your browser doesnot support the audio element