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In today’s episode, we will delve into the podcast website must-have features, from selecting the perfect theme and SEO plugins to incorporating an effective audio player. Join us as we discuss the elements your podcast website needs, how to integrate social sharing, and tips to enhance your website’s user experience for your listeners.
Today’s Hosts: Mike Dell and MacKenzie Bennett
Creating a website for your podcast involves incorporating several essential tools and features to ensure functionality, audience engagement and SEO.
Podcast Website Must-Haves
RSS Feed Setup: Configuring an RSS feed specifically for the podcast, which enables the distribution of episodes to various podcast directories and platforms like Apple Podcasts, Spotify, and other podcast apps..
Integrating a Robust Podcast Player: Embedding a reliable podcast player that allows visitors to listen directly from the website. The player should support all episodes, offer play/pause functions, and track progress. The right player lets your listeners enjoy your content effortlessly on your site.
SEO Optimization: Implementing search engine optimization techniques to increase the website’s visibility and ranks well, attracting more listeners via search engines.
Episode Archive: A well-organized archive or library where visitors can browse through past episodes, categorized by date, topic, or guest.
Search Functionality: Implementing a search bar to help users quickly find episodes or content based on specific keywords or themes.
Subscription Options: Providing clear options for visitors to subscribe to the podcast via different platforms or email to receive updates on new episodes. Blubrry’s PowerPress provides a simple, pleasing subscribe widget.
Effective Social Media Integration: Links or buttons to share podcast episodes on social media platforms, and widgets to display recent social media posts related to the podcast. Be sure to make it easy for your audience to share your episodes and increase your podcast’s reach.
Contact Information: A dedicated section for contact information, encouraging listeners to engage, provide feedback, or send inquiries, possibly including a contact form.
About Page: Include an informative about page detailing the podcast’s mission, the hosts, and the background story to help new visitors understand more about the podcast.
Mobile Responsiveness: Ensuring the website is fully functional and looks good on mobile devices, considering many users might access the site from their phones.
Blog or News Section: A blog or news section where you can post updates, announcements, behind-the-scenes content, and additional resources related to podcast episodes.
Analytics Tools: Integration of tools like Google Analytics to monitor website traffic, listener behavior, and engagement metrics.
Accessibility Features: Making sure the website is accessible to all users, including those with disabilities. This might involve text transcripts of episodes, use of alt-text for images, and compliance with web accessibility standards.
Customizable Themes and Visuals: A visually appealing design that matches the branding of the podcast, which includes logos, color schemes, and a professional layout.
Security Measures: Ensuring the website has SSL certificates for security, especially if you’re handling subscriptions or personal information.
Blubrry’s free WordPress Site with hosting
Blubrry’s recommendations for podcast websites
PowerPress for WordPress – manage your podcast on your site
Thanks for joining us on this deep dive into making your podcast website as powerful and engaging as your content. Remember, these elements are crucial for creating a space where your audience can connect with your show and share it with the world.
The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussion and more can be shared on the Blubrry Podcasting Facebook group.
Fill out our listener survey at surveys.blubrry.com/podcastinsider
Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike.
todd@blubrry.com and mike@blubrry.com