Playbook For Amazon

Playbook For Amazon


WNOA September 2022

September 14, 2022

https://youtu.be/GcD9v13-J_c


For the Prime Fall Event we would recommend the following promotions:

    • Lightning Deals and 7-Day Deals
    • Should have been submitted a month ago, need to monitor what date and time you are given 
    • Coupon Clippings
    • Should have been submitted last week 
    • Prime Exclusive Discounts
    • Can we be submitted two weeks prior to the event


Additional Exposure:

    • Customer Engagements 
    • Amazon Posts 
    • Amazon Storefront Deals Tab  
    • A/B Experiments

Our team recommends that during the holidays you use external assets like email and social media to get additional reach to your products. 


Your team should consider rolling out the following tactics to get some additional visibility to your products: 


  • Email Blasts 
  • Facebook Advertising 
  • Social Media Posts 
  • Influencers 
  • Google Advertising 
  • Anything else you have at your disposal!


Need help preparing for the Prime Fall Event and the holiday