James Schramko gave up a $300,000 a year job at Mercedes Benz to start his own business! He now earns millions. He does this by helping people everyday, who listen to his podcasts and are members of his Super Fast Business online community. He has meet ups running globally and once a year he puts on an event in Australia. In this episode James talks about the value of live events and how he gets people to fly from all corners of the world, to a beach in Australia, to hear him and his guest speakers talk! 

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In this episode you will discover:

* What you need to put on a successful business event.
* How you can make your event live on into the future.
* Why profit isn’t the number one concern for James’ business events.

Links
If you are interested in how to plan a business event please visit : SuperFastBusiness Live (http://www.superfastbusiness.com/live/)
Infographic
Download the PDF Transcript (https://metropolis.leadpages.net/leadbox/142be99f3f72a2%3A17cd4c956346dc/5645784439586816/)

(http://www.plannerspod.com/wp-content/uploads/2015/05/how-to-plan-a-business-event-final-700px.png)
Transcript
Download the PDF Transcript (https://metropolis.leadpages.net/leadbox/140479173f72a2%3A17cd4c956346dc/5685925472370688/)

Show Notes
00:38 – Opening words with Toby & James 03:44 - interview with James Schramko. 04:05 - What James does and how he got there. 05:10 - Where he identified a need for his business idea. 06:10 - What happened when James ran his 1st event. 07:30 - Why someone's misbehavior at an event helped save it! 08:15 - How many live business events James has run to date. 08:25 - The types of live event James runs09:00 - The subject of James first event and how he set it up to succeed.10:20 - James explains how his live event has evolved.11:05 - Why you can't steer a parked car 11;32 - How James produces his events11:45 - You’ll need to, work out a theme. 12:10 - Deciding the duration12:20 - Making sure you have a ‘talent brief’.12:30 - Booking a venue.12:40 - Contracting stage and production. 12:55 - Arranging catering. 13:00 - Finding professional video production & photographers.13:10 - Organising your online sales page and auto responder.13:20 - Sorting out your marketing. 13:30 - Having proper insurances13:40 - Decide if you want merchandise at your event.13:50 - Arranging crew registration, pre survey and post survey follow ups.14:15 - Find out what to expect from tech and av and James’ main goal. 14:40 - The benefits of getting it right! 15:10 - Why good sound is key.15:20 - The importance and value of video edits in the fly. 15:40 - James talks about reselling his product. 16:20 - Find out about the teams responsible for audio and video. 16:55 - James talks about where to find suppliers. 17:20 - The benefit of in house suppliers17:40 - Find out about who comes to James events.18:25 - the offline part of an online business event 18:55 - Discover the value of face to face meeting.19:30 - Why selling to a starving crowed is the best way.20:00 - How live events take the loneliness out of online business. 20:20 - Find out how you can make a small profit from an event.20:45 - The Eco system of how James works. 21:00 - Find out the reactions of attendees. 21:35 - James explains his journey from job to own business and the inspiration behind it.22:07 - Find out what an ‘information product’ is.23:25 - What happened when James went to the USA.24:30 - When James quit his job.25:30 - James explains why quitting his job wasn’t on a whim.25:55 - Discover the types of people that attend James’ event and where they come from.26:10 - James explains the reasons why he uses a beech in Sydney to hold his business events. 26:50 - James talks about putting the experience of his attendees at the front.28:10 - How James creates customers for life through his style of event.