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Steff Easom is a corporate booker at Avalon Corporate Entertainment, a specialist division of Avalon Management and ARG Talent Agency. Avalon provides extraordinary creative talent for all types of corporate, private, media and commercial events. Avalon exclusively manage both high profile names and emerging stars from the worlds of comedy, film and television, as well as industry and academia, and also offer presenter, speaker and entertainment solutions for almost any event, campaign or programme.
In this episode you will discover:

* The content of the email that changed Steff’s career.
* Why language and word choice is so important.
* The biggest (Olympic sized) challenge Steff has had in her career so far.

Links for this episode:
Avalon (http://www.avalonuk.com/)
ACE (http://www.aceuk.com/)
ARG Talent (http://www.argtalent.com/)
Al Murray (http://www.avalonuk.com/artists/view/60)
Simon Brodkin as Lee Nelson (http://www.aceuk.com/clients/view/simon-brodkin-as-lee-nelson)
Robert Bathurst (http://www.aceuk.com/clients/view/robert-bathurst)
Infographic:
Download the Infographic (https://metropolis.leadpages.net/leadbox/145613173f72a2%3A17cd4c956346dc/5652383656837120/)

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Transcript:
Download the PDF Transcript (https://metropolis.leadpages.net/leadbox/140638b73f72a2%3A17cd4c956346dc/5712536552865792/)

Show Notes:
00:22 – Intro with Toby & James. James says ‘super’ a lot.
02:30 – Find out about Steff’s background and how she ‘fell into’ the events industry.
03:30 – Discover what Steff did to get out of a predictable career path.
03:50 – Find out the content of the email that changed Steff’s life!
04:30 – How Steff cultivated a relationship with Avalon before she worked for them.
05:28 – Discover what a ‘Speaker Bureau’ is and how it works.
06:50 – Find out other functions of a Speaker Bureau.
07:30 – Steff explains why contacts in her previous business are so important.
08:28 – Find out more about Avalon and why you might have heard the name before.
08:50 – Discover Steff’s role and what she does within the Avalon Group. ACE ARG Talent.
10:05 – Find out where Avalon are based and how Steff works out how many people work in her office! After this point, Toby asks the longest question in the world! (Sorry)!
12:30 – Steff talks about the process of planning an event and who the ‘client’ is.
13:30 – An example brief that Steff will deal get.
14:40 – Find out what happens with swearing comics and why Toby will never use the word ‘dry’ again!
15:40 – Steff likens corporate entertainment and recruitment.
16:20 – Find out a great attribute that will make comedians more employable.
17:15 – Discover the responsibility of Steff’s role to the clients.
19:30 – Find out how the corporate booking team works.
20:00 – Find out how Avalon make the lives of the artists they manage easy.
21:30 – How Steff will get to know new artists on Avalon’s roster.
22:00 – Steff talks about how Avalon finds new talent.
22:45 – The skills behind talent spotting!
24:30 – How Steff’s skills with language have helped her in her job.
25:30 – Why HTML coding is a skill Steff had to teach herself on the job.
26:30 – Steff shares her love for language.
27:10 – Find out the parallels between Steff’s passion for linguistics and comedians.
28:35 – Steff discusses Lee Nelson and Al Murrey’s accent and persona.
30:40 – Steff talks about Robert Bathurst from Cold Feet and Downton Abbey.
32:45 – Steff reveals the riders of the famous artists Avalon represents.
33:26 – Find out how performers behave prior to performing.
34:30 – Discover Steff’s life plan and how things have worked out!
37:00 - Find out Steff’s advice for people looking for a career in events.
38:30 – Find out how Steff deals with management