This weeks Podcast features 8 things you can't skip if you want to rank number one.
I've got a great guest in the studio from Moz and can't wait to share information with you!
Please find the transcript below:
 
Welcome to the plain white t shirt marketing show with award winning marketing expert, Eric Scott, your free resource for helping take your business to the next level. Here's your host, Eric Siu.
No, we have an article that we're discussing today called the eight major google ranking signals and see how major they really are. Maybe a little foreshadowing. Matter of fact, they start off by saying it's no secret that Google's ranking algorithm is made up of over 200 components for signals. They also say, look, in the seo isn't about getting every tiny thing right. It's about getting your priorities right, but we've put a list of the top together based on industry studies. He's absolutely right. I could really stop the article right there because that was probably the most important thing. He said if you were to focus on all 200 plus signals that Google is looking for, there's no way you would have the time to actually do it or the resources to actually do it affectively and so, so it's important that you pick out what you can highlight and then use those.
Right. And so he picked out the top eight when that he feels are the top eight, which you should be working on 2017. I went through the article pretty thoroughly and I pretty much agree with his eight. He starts off, now he did. He did break down these eight factors into four different categories, right? So we got eight different factors for categories. Those categories are backlinks content, a tick Seo, a Ux you've experienced, right? So, so he starts off with backlinks number one, what your link score, not your quality score, and that's your link profile, your link score. He goes on to say the score is made up by every incoming links, individual quality score, and the number of links to the site. Right? So this is really like an link evaluation. He's saying that one of the biggest, one of the eight major factors for ranking in Google this year is the importance and the, uh, the how good your own links he is, right?
And so you want to make sure that your lead score is actually scoring pretty well. Oh, how do you do that? He said, is this made up of, um, of every incoming links, quality score, right? The page rank affected by that link that's coming in. So you want to make sure all the links that you're building, right, the links that you're trying to get inbound to your site, well, you want to make sure that they are coming from a reputable place first, right? So that way you kind of start off, right? And then once you do that, then you want to increase the number of links you have and that, oh, the, your score right now, how do you do that? Oh, one of my recommendations is to go after the highly valuable, a low hanging fruit. Right? So, so I tell people all the time, maybe maybe you are in a service business and you provide a certain product or service, a build links from your manufacturers, build links from your partners, build links from your distributors.
Any of these people who have sites with pretty big domain names, you should have a profile on their site, like if you were an AC guy and you sell American Standard Ac. Then on American standards will site. You should be listed as a distributor, as a reseller, as a go to person for this with a complete profile that includes a link to your website that's a really low hanging, easy to get high quality link, and you rinse and repeat that for whatever industry you're in, right? If you're, especially if you're in retail then and you're just retail and products, I'd be trying to get links from every manufacturer of whatever product I sold A. Yeah, find your higher quality links, manufacturers and distributors. Number two, two, he says, anchor texts, relevance,