Today, I want to turn our attention onto the world of social media marketing, and on Twitter in particular. Social media is huge these days, as we all know (unless you've spent the last decade under a rock), and social should obviously be a big part...

Becoming a better professional photographer also about expanding your business horizons to see what's going on outside the photography industry. Adopting new concepts from business and marketing thought-leaders who are not photographers can actually...

Lead-magnets might sound like some weird machine you'd find in a superhero action movie, but their real power is to give your marketing the kick in the pants it needs to get people in front of your camera.   Not all too sure about what they...

This episode is part 1 of 2 about using effective lead-magnets to market your photography business to the right people. You're also invited to join me for a live workshop on how to create an irresistible lead-magnet for your clients, and you can find...

Today's episode focuses on the top 5 things to avoid in your marketing, especially if you look around to see what all the other photographers are doing and then copying them. The problem with that is, most photographers are actually struggling, so...

Who are you actually marketing your photography to? Is it the right people - the ones who need and love what you can do for them through the magic of your camera? Or, are you accidentally aiming your marketing materials at the person you see in the...

There's a saying that it's not the best photographer who wins all the business, it's the best marketer... Annoying, but certainly true. The danger for most photographers today is failling into obscurity or becoming seen as mediocre in their...

Tired of writing the same old blog posts every time? Want to know how to write the real stories of your photography, but not sure where to start? In this episode we look at the 5 basic elements of any successful story and how to apply those to your...