Premium Members, click here to access this interview in the premium area.

Kaity Griffin of www.kaitygriffin.com is a Google AdWords expert… with a difference. She has a knack for cutting through a lot of the technical jargon associated with Google Ads and is super focussed on getting her clients measurable results.

Look at her reviews and testimonials, and you'll find examples like this one from Stacey…

It's so refreshing to see someone in this space who cares about seeing people succeed (actually getting leads and making sales) rather than just a pricey ad manager who doesn’t care about delivering a result.

On her website, she says what she does is for small business owners who want to cut through the tricky tech and create seriously profitable Google Ads.

She has a podcast on the topic, multiple courses, from basic to advanced and offers consulting services and Google Ad audits too. To date, over 1500 students have benefited from her training.

In this interview, Kaity breaks down Google ads for photographers and shares how you can use this lead-generation machine effectively.

Here's some more of what we covered in the interview:

• Starting with Google Adwords: Kaity's journey of starting her business using Google Adwords.
  
• Managing Google Ads: Whether hiring someone or enrolling in a course to manage Google Ads is better.
  
• Outsourcing Considerations: Factors to consider when deciding to outsource aspects of your business.
  
• Measuring Ad Results: Determining when an ad has produced results and the importance of conversion tracking.
  
• Landing Page Strategy: Advocacy for sending potential clients to a dedicated landing page rather than a homepage.
  
• Specific Google Ad Campaigns: Exploration of the possibility of running highly specific Google Ad campaigns.
  
• Text-Based Ads: Noting that Google Ads are generally text-based.
  
• Facebook vs. Google Ads: Comparison of adoption rates for landing page campaigns on Facebook versus Google.
  
• Distinguishing Google and Facebook Ads: Understanding the differences between Google and Facebook ads.
  
• Evolution of Google Searches: Observations on how Google searches have evolved.
  
• Ad Placement and Sequencing: Insight into how Google determines ad placements and sequencing in search results
  
• Metrics Importance: Emphasizing the importance of knowing metrics before running Google Ads.
  
• Google Ads Keyword Planner: Considerations and insights on using the Google Ads Keyword Planner.
  
• Negative Keywords: Explanation of what negative keywords are and how to use them.
  
• Ideal Client Targeting: Strategies to ensure your ideal client finds you through Google Ads.
  
• Google Ad Charges: Explanation of how Google Ad charges work.
  
• Keyword Research for Photography Business: Kaity's approach to finding the best keywords for a photography business.
  
• Testimonials for Keywords: Using client testimonials to identify keywords that resonate with your business.
  
• Speed of Results with Google Ads: Managing expectations regarding the time it takes to see results when investing in Google Ads.
  
• Lead Magnets and Facebook Ads: Clarification that lead magnets are more suited for Facebook Ads.
  
  

If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, a fantastic back catalogue of interviews, and have ALL future interviews delivered automatically to your phone or tablet.

Plus, special member-only interviews.

If you're spending $3000 to $5000 a month on ads, that's a lot of leads. Focus on converting them rather than focusing on scaling the ad spend. – Kaity Griffin

You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. The group also has FB live video tutorials, role-play, and special live interviews. You will not find more friendly, motivated, caring and sharing photographers online.

Seriously, that's not all.

In addition to everything above, you'll get access and instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable and build friendships with other pro photographers with similar motives to you – to build a more successful photography business.

Following this interview, I’d love to know if you're taking anything from what Kaity shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, leave your thoughts in the comments below; let me know your takeaways and what you plan to implement in your business due to what you heard in today's episode.

People are actually searching for you as a solution when they're on Google rather than being sort of in the awareness, interruption style marketing that Facebook will serve. – Kaity Griffin

If you have any questions I missed, a specific question you’d like to ask Kaity or if you want to say thanks for coming on the show, feel free to add them in the comments area below.

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