Cali Raw founder Brandine Strand and her Frenchie, Bohdi
PODCAST (19:05) -- Cali Raw is a raw dog food company located in Newport Beach, CA, whose founder and president, Brandine Strand, was an interesting guest on our 5/31/20 program.
She sold me on the concept of raw feeding -- I had many questions and concerns before our chat. I have also researched the company, and Brandine answered questions thoroughly and completely.
We had Brandine on after my co-host, Laura Pakis, bought some Cali Raw dog food and tried it at home with her animals. Laura was quite impressed. I plan to buy some to use as a topper for the Wellness-brand canned food we feed at home.
Laura's husband, Phil, however, did not like the appearance of the raw diet, and I think some of it ended up lightly-browned before being offered to their 14-year-old dog. Feeding dog food raw may not be for the squeamish. The dog, however, loved the food.
And you can eat it yourself! Cali Raw uses HUMAN-GRADE meat sourced from the same companies that serve Southern California restaurants. Human-grade has become an issue in high-end dog food circles because of all the garbage meat it rules out. 
Raw Dog Food Looks Good to Me
Here is a picture of a pound ($6.25) of the turkey diet. It looks as though it has been thawed or had not yet been frozen. Doesn't look gross to me. 
This diet is 79% meat, 20% vegetable, and 1% salmon oil.
The guaranteed analysis is:
Crude Protein (min)....15% Crude Fat (min)...6%|Crude Fiber (max)... 1%Moisture (max) .... 76%Carbohydrate (calculated).... 1%Calorie Content (ME As-Fed): 1,099 kcal/kg, 31 kcal/ oz
What you should look for in the food is the 80/20 ratio of animal to vegetable and the addition of specific nutrients necessary to make the diet complete in every meal. 
That's how people who try to manufacture raw food themselves can easily mess up by not including all the nutrients, vitamins, and minerals that dogs need for optimum growth and health. A properly-constructed manufactured raw diet will not have such a problem.
Here is the list of ingredients of the turkey diet:
Turkey Neck, Turkey, Turkey Heart, Turkey Gizzards, Carrots, Turkey Liver, Broccoli, Squash, Apple, Salmon Oil (Source of DHA), Magnesium Proteinate, Sunflower Oil, Zinc, Proteinate, Vitamin E Supplement, Potassium Chloride, Salt, Inulin (Extract of Chicory Root), Copper Proteinate, Manganese Proteinate, Thiamine Mononitrate, Iodine Supplement, Vitamin D Supplement
Everything in the list makes sense to me and looks like an excellent diet for any dog a year old or older. 
The company offers beef, turkey, chicken, and lamb adult formulas. The puppy diets, designed for the nutritional needs of dogs under a year of age, are combined chicken and beef and turkey and lamb mixtures.
Does it work?
Like everyone who promotes raw feeding -- or merely improving commercial dog food -- Brandine makes claims that science cannot substantiate. CBD, I should add, is pretty much the same.
It's not that a raw diet isn't a better, more healthy option for dogs. It's what we don't have the science necessary to prove it. So we are stuck with mostly anecdotal evidence of what raw is better than big-company canned diets. And we all know kibble is a poor choice.
I find a general claim that raw is a better choice than highly-processed food to be credible. That a well-designed species-specific diet is better than the doggie-equivalent of Mickey D's makes good sense to me. But I can't prove it, and I am not sure anyone else can, either.
Pros and Cons
I would love to be able to offer my dogs (and cats) a raw food diet. On the Pro side, I do believe it would be better for them and would make them happier and offer better health outcomes.
But the downside, for me, is insurmountable: