Welcome to the Paid Insights Podcast.
I’m glad you’re here.
In the first episode, we are going through the first 7 AdWords settings to avoid (or use) when setting up your AdWords campaigns:

* Campaign Type

* Avoid the default setting here

* Campaign Sub-type

* Avoid the default here too – you miss out on:

* Location Settings

* Target people in the geographic area that best fits your business.
* Are they nearby? Looking to visit? Searching from work?

* Ad Scheduling

* Target people based on time of day and day of week. For most businesses, I recommend you leave this setting alone until you conversion data comes in and you know what actually works.

* Ad Extensions

* These are easy to add to your campaigns and will make your ad larger, increase CTR, raise Quality Score and help convince your potential customers to click.
* Callouts
* Reviews
* Structured Snippets

Download The 16 Default Settings You Need To Avoid
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so you can use AdWords to get you new customers as fast as possible..
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You can also watch the YouTube video that covers the first 7 as well: