Listen on iTunes | Listen on Stitcher In a bold move, almost in homage to their namesake, Tesla Motors announces that they are encouraging others to use their patents on future vehicles (and inventions).  Learn about this, an innovative translation app and some SEO tips for a listener on Episode 046 of Owning Your Own.

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• Updates! - Fan email!
  
• The Finger - Tesla Motors Goes “Open Source”
  
• The Toolbox – Word Lens – Sign and Text Translation Phone App
  
• AAAA – What are website listings, do keywords matter and how does video help SEO?
  
• Outro Song (Alan) – For All Time by Slum Dogs
  

Send questions, comments, suggestions or love to podcast@owningyourown.com

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• Alan’s cat bite news (1:10)
  
• Tesla Motors is encouraging others to infringe on their patents for the greater good. (10:20)
  
• Nikola Tesla, the inventor that the motor company is named after, has a similar situation where many others used patents by him. (12:05)
  
• Everyone benefits from taking the idea and improving upon it. (14:00)
  
• No such thing as complete altruism. (15:15)
  
• Game changing potential of disrupting the auto-industry (in a good way). (16:05)
  
• Word Lens is one step closer to the Babblefish from Hitchhikers Guide To The Galaxy. (19:45)
  
• Do not need a network connection to make it work. (21:45)
  
• The app requires language packs which costs money, but only 3 dollars a piece. (22:50)
  
• Similar as Shazam, this could likely be an app everyone puts on their phone. (23:35)
  
•  Translation apps may incorporate into all your other apps, especially social sharing. (28:30)
  
• Internet allows crossing cultural gaps and translation apps are allowing crossing language barriers. (30:00)
  
• Josh writes in a great question! (31:02)
  
• Local SEO presence and how “listings” or local directories help with this. (32:10)
  
• Make sure your NAP listings are consistent.  (33:10)
  
• 2Pac vs Tupac. (34:10)
  
• Reviews matter in Local SEO. (35:20)
  
• Intertwining of SEO and Social – Keywords are necessary for all social profiles and messaging.  (37:33)
  
• Keywords tell you what the company does; they will ALWAYS be important.  Videos are just means to convey messages and search engines currently cannot read what’s in the video. (39:00)
  
• Relevant content is the most important. (39:44)
  
• The use of rich media is a great way to convey content but not a replacement strategy for good SEO.  Building video for the sake of SEO ONLY is not a good strategy. (41:30)
  
• Use our patents! (47:00)
  
• For All Time by Slum Dogs is a feature song on a dubstep compilation by UKF.