Listen on iTunes | Listen on Stitcher Now you can draw in the air with an interesting hand-held 3D printing tool. Plus Pinterest Promoted Pins and an explanation of Universal Analytics on Episode 043 of Owning Your Own.

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• Updates! - Interesting mobile facts
  
• The Finger - Pinterest Promoted Pins
  
• The Toolbox – Lix – 3D Printing Pen
  
• AAAA – What is Google Universal Analytics?
  
• Outro Song (Alan) – The Spice by Random Rab
  

Send questions, comments, suggestions or love to podcast@owningyourown.com

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• Deep App Thoughts (0:10)
  
• Golden wall at OYO! (1:20)
  
• Mobile is now 1/3 consumer electronics digital ad spending. (7:05)
  
• Stone brewery makes a chipotle pepper porter. (8:30)
  
• Promoted products are showing in Pinterest feeds now. (10:15)
  
• The Pinterest promotion site is only available to large spend budgets.  When will they roll out to the average user? (11:35)
  
• Mobile advertising is expected to rise from 8.5 Billion to 15 Billion. (14:45)
  
• Lix is a 3D printing pen; the smallest one in the world currently, that allows you to build or “draw” upwards. (17:45)
  
• What does this and the 3D printing phenomenon mean? (18:50)
  
• Lix received funding from Kickstarter! (23:15)
  
• What does the other side of the pen look like?  Is it a giant tank of liquid plastic? (24:30)
  
• Listener question from Forever Fanatic Dave! (25:30)
  
• Chocolate! – Ethnically, Alan is Neapolitan and Andrew is Vanilla with a touch of flan. (26:52)
  
• Amaaaaz-e-metrics! (28:10)
  
• How is Universal analytics different from “standard” analytics.  (29:10)
  
• Tracking different metrics from the same users; more accurate tracking. (30:10)
  
• 20 custom metrics in the reporting. (35:20)
  
• Seemingly, one can extrapolate custom data that has strong usage if you’re connecting to dollar signs.  (37:33)
  
• Random Rab, a chillout electronica artist, played at the most recent Lightning In A Bottle festival. (39:00)
  
• The Spice was discovered by Alan while walking by a neighbor’s place. (41:24)
  
• We got permission from Random Rab to play the outro song! (41:30)