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Once in a great while, marketing agencies evolve into SEO resource powerhouses. Learn tactics that Moz and Hubspot use for their SEO as well as our thoughts on Google slapping, and the dimming of screens on Episode 038 of Owning Your Own!

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• Updates! - Interesting internet news from across the web
  
• The Finger – Google Slaps Yet Another Blog Network
  
• The Toolbox – F.Lux- Screen Dimming With The Sun
  
• Search Results May Vary – How Moz and Hubspot do SEO
  
  
  
• Outro Song (Andrew) – Brazil by Gold Panda remixed by Slow Magic
  
  
  

Send questions, comments, suggestions or love to podcast@owningyourown.com

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• Listener stat updates!  (5:45)
  
• The top way people listen to Owning Your Own currently is through the mobile web. (6:20)
  
• Do tablets get integrated into “mobile” in stats? (8:44)
  
• The top country for the OYO listener demographic is United States, followed by India, then UK. (10:30)
  
• Content placement providers such as PostJoint, are considered blog networks and violate Google guidelines. (14:10)
  
• Google Man Matt Cutts stated “announcing you have zero footprints is waving a giant red flag at us” (paraphrase). (15:20)
  
• These continued “slaps” are harbingers of doom for guest blogging as a SEO tactic. (16:20)
  
• Toxic links?  (16:30)
  
• Matt Cutts Us Out – article by Post Joint. (17:10)
  
• Don’t claim to be ‘perfect’. (18:35)
  
• This app will make your life better – a bold claim by F.lux! (20:20)
  
• F.lux dims your screen according to the time of day. (21:20)
  
• Sunset for your eyes. (22:00)
  
• Physical representation of what your body is telling you. (24:20)
  
• Where does the Search Results May Vary drop come from?  (26:00)
  
• Moz and Hubspot are pioneers and innovators in the SEO community.  Create useful content and promote it to advocates…particularly those that are specialists in promotion! (27:20)
  
• Rand Fishkin has done an excellent job of marketing the brand and also his personal brand. (30:00)
  
• Research is the first and likely the most important step to finding your audience. (31:45)
  
• Creative – be creative in your messenging and content generation. (34:20)
  
• Media outreach or promotion is the way to get the message out there. (35:00)
  
• Conversion – people taking a preferred action..preferably what you intended towards your goals on the research portion of your strategy. (36:00)
  
• Take the advice from people who have mastered the trade and apply it to your micro-niche. (38:10)
  
• Andrew may be your direct tech support. (40:10)
  
• Slow Magic wears a giant neon tiki mask.  He plays live drums over the electronic music. (41:20)