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Now you too can finally rent out your toilet to people!  Find out how and other useful tips, tools and fun on Episode 023 of Owning Your Own!

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• The Finger – Rent out your toilet with AirPnP
  
• The Toolbox – Fiverr (The Things People Will Do for $5)
  
• Search Results May Vary – Local SEO and The Importance of Reviews.
  
• Outro Song (Andrew) – Bluestep (Album Version) by Gramatik
  

Send questions, comments, suggestions or love to podcast@owningyourown.com

Episode 023 Nugs of Knowledge

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• Neutral comments are welcome (3:10)
  
• Largest exchange of Bitcoin was scammed for millions (4:30)
  
• Inventor of Bitcoin has supposedly been found (5:15)
  
• Barry Schwartz is developing Google Glass apps for the Jewish Community (6:00)
  
• Finally an app that lets you rent your toilet (7:30)
  
• Mardi Gras is the first test case for AirPnP (8:20)
  
• What is number 3? (9:00)
  
• Mobile app for Fiverr just came out for Android (12:50)
  
• What Fiverr is for (get it?) (13:30)
  
• Mastering audio is hard to do well (14:45)
  
• We have a few things in CSS and Press Releases we used Fiverr for (16:30)
  
• Twins in a twinnish way promoting your product (19:15)
  
• You can rate people on Fiverr (20:05)
  
• Local SEO is best for businesses with a storefront (21:30)
  
• Mobile devices and maps apps are heavy with local search results (21:45)
  
• Name Address and Phone number (NAP listings) (22:30)
  
• Reviews are the equivalent to links in “traditional” SEO (23:00)
  
• Reviewing can be viewed as a “SEOcial” standpoint (23:35)
  
• Bruce Clay is a prominent SEO agency (24:00)
  
• Ratings and reviews can influence rankings (25:30)
  
• Google will show you the highest rated places (26:00)
  
• Local listing results are what shows in mobile devices for many searches (27:30)
  
• Alice’s, Nancy’s, ANGIESlist (28:20)
  
• Do NOT pay for reviews, but you can encourage people (29:00)
  
• Use Schema markup in local (30:45)
  
• Look at your industry competitor reviews; sketchy if you have significantly more than the majority in your industry (31:20)
  
• Alan’s phone makes a noise (33:00)
  
• Gramatik makes 2nd appearance on closing song (35:45)