What the heck is a personal brand and how do you start building yours? I talked to College Expert (And also YouTuber + Podcaster + Writer) Thomas Frank, founder of CollegeInfoGeek, about how to build your own personal brand.
Unfortunately the audio file got lost due to some technical issues but I took great notes and have all of the key lessons here for you. 
Cheat sheet:
1.     How can young people, who are looking to apply to internships & jobs, get started with building their personal brand?
2.     So... how do you know if it's "working"? Can you even measure personal branding? 
3.     Why is personal branding not all about you? What else are we missing? 
Resources:
CollegeInfoGeek
The Ultimate Guide To Building A Personal Website
So Good They Can't Ignore You by Cal Newport
 
Promote Yourself by Dan Schawbel