Our Highest Work | Spiritual Business Growth

Our Highest Work | Spiritual Business Growth


Daily Method of Finding New Referral Partners (and New Clients)

October 29, 2015

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Daily Method of Finding New Referral Partners (and New Clients)I received this question: "What is a good daily process to seek out new clients?"In this post I will share one method.(You can find many ways in my free mindmap: www.georgekao.com/map -- specifically in the "authentic marketing" and "enrollment" section.)STEP 1. Add your ideal clients as friends on Facebook and LinkedIn.(Your ideal clients are current clients who are receiving the most benefit from working with you, or previous clients who loved working with you -- and you with them.  Or they could be friends or acquaintances who aren't clients yet but you believe would gain a lot from your services.)STEP 2. See what online groups they're in.On Facebook you can do this by going to their profile, click "More" (next to "About" and "Friends") and clicking Groups.(Under the "More" tab there's also Events they've attended that you can use with this method of outreach.)On LinkedIn you can go to their profile, scroll all the way down, and see what LinkedIn groups they've joined.(On Google+ it's harder to find what communities people are part of as many people haven't made that tab/section available... but you could look at their posts and see which groups they post to.)The fact that your ideal client is in those groups means that there are probably other people in those groups that are similar to your ideal client!STEP 3. Bookmark (or join) the groups that are most relevant for your expertise.Out of all the groups your ideal clients are in, which groups are likely to have occasional discussions where your expertise would be helpful?Or which groups would be appropriate for posting your content, assuming the group allowed it?STEP 4. For the groups you've chosen (or joined), contact the group owner or manager and offer yourself as an expert resource on your topic.Privately message the group owner, either through Facebook private message, LinkedIn private message, or by looking up their contact info online.Tell them (1) you are glad they created a group that supports so many people, and that (2) one of your ideal clients is in their group, and chances are that others in the group could benefit greatly from your expertise as well.  (3) Let them know if they get any questions or requests for help regarding your expertise, to feel free to send them to you.  (4) Give the contact info for you that they are welcome to give out.  (5) Tell them you will do your best to help anyone who contacts you, and that if they need a service provider you will help them find the perfect fit, whether it's you or a colleague you'd refer them to.*Imagine if you do the 4 steps above.  Let's say you have 25 ideal clients whose profiles you're looking at, and that each of those 25 ideal clients has joined 4 online groups that are relevant for you.  That's 100 group owners for you to contact and follow up with.Imagine contacting (or following up with) 1 of them each working day, e.g. Monday through Friday.  That would mean you are contacting 20 group owners per month.This would allow you to contact all 100 group owners once every 5-6 months.  Then, you start over and follow-up with those 100, so that they are hearing from you twice a year... which is good and not too often.Again, make your outreach message to those group owners feel generous-in-heart, being of true service, not trying to sell your service.  Be a genuine resource for their people, about your expertise.Imagine out of 100 group owners, 10 of them referred 3 new clients to you each time you contacted them.  This would equate to 60 new clients every year, from this strategy alone.Try it out, keep tweaking your outreach message as you go along, and let me know how it goes for you!The best of these videos, sent once a month:http://georgekao.com/email