Custom Mobile, Web, and Online Marketing Services – Open Source Marketer

Custom Mobile, Web, and Online Marketing Services – Open Source Marketer


Global Content Marketing with Heidi Lorenzen, Chief Marketing Officer for Cloudwords

September 01, 2014

Have you ever used Google Translate to convert website content from one language to another? I have and while Google does an amazing job of attempting translation, I just didn't know enough about the language and cultural differences to know if the translation accurate or unintentionally offensive. Now imagine doing that on a much larger scale in multiple languages across multiple cultures. Things would go bad very quickly. Well, today's guest is Heidi Lorenzen, Chief Marketing Officer for Cloudwords, a Marketing Globalization Cloud. It takes all of a business’s marketing material and automatically prepares it for use in any other...