Tony and I talk about creative collaboration on a global scale, including multi-agency models, collaborating across borders and determining where a core creative idea comes from.  One of our best podcasts to date.

Born and educated in London, Tony Wright is a well-known advertising internationalist with a wealth of experience.

Prior to joining Lowe, he served as Chief Strategy and Planning Officer for Ogilvy & Mather, where he created their 360 Degree Branding Toolkit, widely recognized as the premiere model for integrated marketing.

Named by Campaign magazine as one of the five best account planners in the world, and admitted to the Advertising Hall of Achievement by the American Advertising Federation, his unique talent for brand-building, strategic focus and client service has been recognized on both sides of the Atlantic.

The audio isn't great initially due to a tech issue.  Keep listening.  It gets better.

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