Keith Keller discussed specific area on What To Delegate on Twitter

Laura: Keith, as everyone knows, you are a global Twitter expert. We love watching everything that you do on Twitter, so I want to know. Since you are the expert and you have mastered Twitter, what is one specific area or maybe even a task within that platform that you can easily delegate so that someone can lighten their load when it comes to having a massive presence on Twitter.

Keith: I’m so glad you’re asking that question because this is something. This email, this podcast is something you can give the VA today, and they can hit the ground running with this exact strategy.

So I want you to start tweeting in 20-minute chunks. I want you to start thinking Twitter in

20-minute chunks. What I personally do – And I’ll share my exact strategy with you. What I personally do every morning is I spend about 1 hour on Twitter in three 20-minute chunks that you can do this in one block or you can do it Monday, Tuesday, Wednesday for 20 minutes, and then Saturday, Thursday, Friday, Saturday in one block. You can do it in 20-minute chunks.

Here’s what I’d do. First things first. You check who has followed you and/or re-tweeted you and you thank him. Now it’s a very, very simple task. That should take no more than 20 minutes. But the manner of leverage that you get out of thinking someone that has followed you and following them back is more than you can believe because someone is going to the trouble of following you. They’re taken an action, especially if they’ve re-tweeted you. They’ve actually done a conscious effort to say that tweet’s pretty cool. I’ll share that again. So if you thank them, you’ve got a friend for life, and you’ve got the start of a friendship.

Now, if you haven’t got time to do it yourself you could get your VA to do that. Thanks, Bill. Love following you today. Thank you for re-tweeting my recent article about my latest Brian Tracy quote. He’s my latest podcast and thanks for sharing. 20 minutes, yeah.

The second one is take the time to follow cool people. Many, many people miss this one. Follow using a site called WeFollow or just the Twitter search tool as a really cool decoder that pops up on Twitter that give you suggestions. Follow, say 20 people, everyday that are in your zone, are in your genre that are related to your target market, which is why it’s so important to know what that is, and some of them will follow you back, and when they do, you’ve got a connection.

So like someone ringing you say, “OK, I saw your add in the yellow pages.†No, I’ve got an old one because they don’t make them anymore, and I just sort of ring you and find out what you’re doing. You know, what do you sell? Can I come and have a look at your stuff?

So when people follow you back, they’re giving you permission to engage, yeah, and sometimes, the best way to do that is to follow people first. The best way to have friends is to be one, yeah?

Now if you don’t have time to do that you can get your VA to follow say 20 people a day using a tool like we follow, and you will get more followers that way, more engaged real followers, yeah.

And the third one, again, this is what a lot of people miss, is actually spend some time finding great articles to share using the 80-20 rule, the 4 to 1 rule, what I personally use 10 to 1. The kudos that you get from sharing articles for others is well over and above what you can actually personally imagine. I mean I know I state this and it’s obvious, but if you go to the trouble of sharing someone’s quotes, sharing someone’s article, sharing someone’s blog or event or video, out of the goodness of your heart, you’ve actually started a chain of events going that could lead to a JV, to lead to you being asked to speak at their event. They could become a client. They could become a friend.

And again, this is something that you can outsource to a VA, three 20-minute chunks. Does that sound doable? Does that sound relevant?

Laura: Oh, absolutely, and I think, you know, again, I don’t want people just thinking oh, I have to do that myself. I don’t have time for three 20-minute chunks. What you just said is so critical. You can outsource it.

Now, you may even find that you want to outsource your VA doing it three days a week and you do it two days a week so that your VA sees exactly how you do it and gets a flavor for how you answer and how you respond. That’s what I did with my VA when I was training her how I like to bank people, how I like to follow back, what makes somebody a good connection for me to have. So it’s so powerful when you do that and you break it down in that way.

Keith: Yeah. Look, I think it’s very, very important that you actually get into the habit of now starting to think about delegation in your course, the delegation module, which is absolutely astonishing. I’m only up to part 6. It’s just… It’s a real mind spin that, you know, we’re tricked into thinking we have to do all these ourselves. Not only is there six social media platforms; we’ve got a blog and we’ve got a podcast. We’ve got to do videos and we’ve got to do speaking gigs. No wonder we’re all stressed.

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