The 10 Minute Business Analytics Podcast | Data Analytics, Big Data, Data Visualization, Data Wareho
EP22: Using Predictive Analytics for Direct Marketing
October 30, 2017
Direct Marketing focuses on potential customers that are predicted as likely to buy. But is that in fact the best approach? Is it not a better approach to instead target those who are the most likely to be persuaded to buy? Is the point of a marketing...
Inside Tips from Data Analytics Leaders and Practitioners
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