Unlocking Your Nonprofit Potential

Unlocking Your Nonprofit Potential


Ep 51: Your Facebook Questions Answered!

June 08, 2020

If you’ve ever asked me a question through email or direct message on Facebook or Instagram, you know I always reply with an answer. Hopefully that answer gets you on the right track with any social media challenges you’re working through. I’ve compiled a batch of those questions and I’m going to answer them in this episode. All of these questions relate to Facebook, so here we go! I’m new to Facebook. Should I friend people with my personal account and if I do, would I be friending them to my organization’s page or to my personal account that is bare – I don’t even have a profile picture? OK – so first things first, if you have a Facebook page for your organization, you have to have a personal Facebook page set up first. This lets you interact with people as you, or you can interact with them as your page. How do you know which one you’re interacting as? Check out the little comments box below a post – the little icon that shows your profile picture on the right side of the comment box will reflect which page – your personal, or your organization – you’re interacting as. Now, as far as adding people as friends – you can only add friends as you from your personal page. You can’t add friends as your organization’s page.  Get the free step-by-step guide: How to Interact as Your Page You can, however, invite your personal Facebook friends to like your organization’s page. This is how: if you go to your organization’s page, you’ll see there’s a box on the right side that will have all of your friends with an “Invite” button. If you click “Invite,” it will send that person an invitation to like your page.  If you want to add more of your real-life friends as Facebook friends, simply search for their name in the search bar at the top of Facebook. It’s there all the time, so you don’t have to worry about locating that search bar. Another way to grow your organization’s Facebook following is this: take the link for your organization’s new page in the address bar (Facebook.com/__your org’s username ) copy the link and paste it in an email to your real-life friends and supporters and ask them to follow your organization on Facebook. If you haven’t yet given your organization’s Facebook page a user name, simply go to your organization’s page, click on “About” in the left side menu, find the Username section, and click edit. This will let you add a username and then going forward, this will be your page’s Facebook address that you can send to all your friends: Facebook.com/__your org’s username__. I’m not getting many post views should I boost it?   If you feel like your followers aren’t seeing your posts, you can always encourage them to change their Facebook settings so that they do see your organization’s new posts. I just went over this with my mom last week because she wasn’t seeing any posts from a page she follows, but she wanted to see the page’s new posts whenever they were published. Feel free to copy and paste these instructions and send them to all your friends! “See First” Instructions: Log into Facebook on a computer (not a phone) Go to the page you want to “See First” in your feed Click the “Follow” button Under “In Your News Feed” – select “See First” Now, new posts from your organization’s page will show up at the top of your friends’ Facebook feed.  Also, if you’re not getting many post views or likes and your page is brand new, remember – you’re brand new! Give it more time. You can certainly boost a post or promote your page if you want to expedite the process. Listen to Episode 50 for instructions on how to boost a post. How do I put my organization’s page on my page?  So if you want to share your organization’s post on your own personal page, go to your organization’s page, find a post you want to share to your personal page, and click the share button, and then “Share Now.” Make sure you are interacting as your personal page like we talked about a few minutes ago. If you’re going to share it to your personal p