A week ago, a small business owner called me to ask for help setting up a Facebook page. Normally she doesn’t rely on Facebook to keep her business going. But in these times of staying home and self-quarantining, she realized that Facebook is the easiest way to stay connected with her customers and her community - even new customers she’s never served before.  She saw the example of the other restaurants selling out of food every day and small businesses that are still operating. They are still bringing in income, and still open for business. That wasn’t happening for her. She saw their example and knew it was time for her to get on the social media train, too. If you are a small business owner or a nonprofit leader who hasn’t gotten on that train yet – I’m telling you – IT IS NOT TOO LATE! You might be thinking… “What good is it? Nothing’s going to happen if I do the Facebook thing.”  The only way nothing is going to happen is if you don’t do anything. Imagine you and I are walking down Main Street in your town. As we walk down the street, we see that every organization or business is holding up a billboard with a big giant neon arrow pointing to their front door. If it’s a restaurant, there’s a sandwich board sign yelling out that they’re open. Every nonprofit organization and business has their specials, services, and sales on display in a big beautiful glass case on the sidewalk.  And then we get to a storefront that’s bare. There’s no sandwich board. There’s no neon arrow. There’s no billboard. There’s not so much as a menu or the hours of operation Scotch taped to the front window. We can’t tell if the lights are on.  So, what do we do? We keep walking.  Why would we try to go in when we don’t even know if they’re open, when we could go to the place next door that is lit up and beckoning for us to come in?  Which business or organization do you want to be?  Do you want people to KNOW you’re open? Do you want people to be attracted to your business or organization? Do you want people to use your services, or buy your products, or donate to your cause? Then you have to tell them! People aren’t going to seek you out to beg you to serve them. They will pick what’s easiest to use.  And right now, because of the coronavirus, a real-life sign in front of your business is not enough. Everyone is at home. On their computer, or on their phone. THAT IS WHERE YOU NEED TO PUT A SIGN. Where everyone is looking! It’s not too late to start a Facebook page for your business or organization. It’s not hard, you just have to start with one step at a time. And here’s more good news – Facebook is free. I always hear people say, “I don’t use Facebook personally – I stay away from it. It’s too much drama.” If you feel that way too, I know exactly what you mean! But here’s the truth – you don’t have to use Facebook personally in order to have a Facebook page for your business or organization. You do have to have a personal account to set it up, but you don’t even have to put a picture of yourself, or a single bit of personal information besides your name and your email address – and your email address doesn’t even have to be public. The purpose of your Facebook business page is to talk about your business or your nonprofit. You don’t have to put your personal life on your business or nonprofit Facebook page. If you don’t have a page yet, I know it’s uncomfortable, I know it’s scary – but nothing ventured, nothing gained. You can do this. Now, if you’re just starting a Facebook page for your business or organization, it’s not going to be business as usual right off the bat – it takes a little time but you’re opening the door to the possibility of business now, and more business later. You’re warming up your customers, patients, or clients. You’re getting the word out that you’re open for business! If you’re a church administrator – you still have bills to pay, but your congregation is out of sight. Get them involved, you can speak to them directl