The job of PR is to align with greatness and to shine the spotlight on the contributions people are making.
There is nothing more refreshing than the good news stories that really fill you up.
On this episode, we learn how to create your story through a brand perspective:
Do you want to be part of your business story or does your business have its own story? Do you want to be positioned as a thought leader? Your business should have an authentic story or have a strong mission Identify the "why" you started the business Be consistently consistent with what you say you do in your business
At Olive Creative Strategies, each client goes through a Brand Discovery exercise to help them to identify their story, their "why" and their mission.
What should a client look for in a PR Agency?
Are their values aligned? Ask for references Evidence of results in the industry you are in
PR takes patience - be prepared to see results in 4-6 months for a local campaign, and 6-8 months for a national campaign
Links Mentioned In This Episode:
http://www.niurkainc.com (www.niurkainc.com)
http://www.jeanieballard.com (www.jeanieballard.com)
http://www.omtuitive.com/ (www.omtuitive.com)

Instagram: https://www.instagram.com/olivecreativestrategies (@olivecreativestrategies)
https://www.facebook.com/OliveCreativeStrategies (Facebook)
https://www.linkedin.com/in/jennifervonstauffenberg (LinkedIn)
Twitter: https://www.twitter.com/olivestrategies (@olivestrategies)
Website: http://www.olivecreativestrategies.com (www.olivecreativestrategies.com)

The Big Ask Podcast is hosted by Nicole Matthews as inspired by her book https://www.amazon.com/Permission-Stop-Competing-Start-Creating/dp/1480811947 (Permission), to contact her or learn more about her work please use the links below:
Instagram: https://www.instagram.com/msnicolematthews/?hl=en (@msnicolematthews)
Instagram: https://www.instagram.com/bigaskpodcast/ (@bigaskpodcast)
Twitter: https://twitter.com/henleyco?lang=en (@henleyco)
https://www.facebook.com/MsNicoleMatthews (Facebook)
http://www.nicolematthews.com (www.nicolematthews.com)
http://www.thehenleycompany.com (www.thehenleycompany.com)