Scot and Susan are the husband and wife team behind Pragmatic Digital - a consultancy that helps businesses use emerging technology to improve their customer experience. They are also the authors of Voice Strategy: Creating Useful and Usable Voice Experiences.
It’s Susan’s 1st SXSW, though Scot was there a few years ago - but their first foray into SXSW as Voice Experts. They will be speaking at the Tiny VOICE @SXSW events and sharing their insights on creating successful Voice experiences. The Tiny VOICE @SXSW events will be taking place at the Modev booth Monday through Wednesday from 1 - 2pm. Susan and Scot will also be signing copies of their book.
In this episode, we talk about the role that Voice can play in helping businesses do more with less and why now is the time to start developing a Voice strategy and plan. Scot and Susan also touch on how Voice fits into an omnichannel marketing strategy and how brands can leverage their existing content for consistency and efficiency.
Find Susan and Scot :
Susan:  Twitter | LinkedIn
Scot Twitter | Linkedin
Pragmatic Digital | Twitter
Voice Strategy Book