David Bradley is a digital marketing strategy expert, best-selling author, consultant and coach. David has worked with venture-funded startups and 9-figure corporations to help them develop and execute digital strategies. He is the author of Getting Digital Marketing Right, a simplified process for business growth, goal attainment, and powerful marketing. In this episode, we talk about: The importance of data collection in the planning stages Focusing on your buyer personas The various stages of the buyer's journey Where to invest time and money to get the biggest impact in your marketing How to use split testing to save you from making a bad hiring decision Enjoy!