Interview with Patricia Fripp Speech Coach
Patricia Fripp - Stories in Business Presentations.
KEY POINTS
Patricia Fripp offers a couple of formulas about stories that will win stories in business presentations.  She also illustrates with a story at the end of her part in a successful presentation.
 Stories in Business Presentations - Social Proof

* Arsenal of Stories
* Businesses - same size and same compexity.
* People to people emotional presentations.
* Discover prospect challenges.
* Use words of happiest customers.
* Interview customers - they will write your script
* Free forming
* Record and transcribe.

Imagine Stories

* Story about the Future
* What is likely to happen.
* Unfair advantage
* Test, test, test - rehearse