Hey Belleza,

I’ve been wanting to share with you for a long time Irma Robinson’s story on how she went from a full-time job to embarking on her entrepreneurial journey.

I met Irma winter of 2017, I vividly remember walking into her café that morning, Southside. I was blown away by the attention to detail and their delicious chilaquiles. That’s right, you heard me right, their mouthwatering chilaquiles. That same year was when my hubby and I purchased our own business, Modern Endo of Napa. I knew how hard it is to get a business started and better yet to open up. 

Irma and her team have the right formula. Great location, delicious menu, a very talented Chef (Morgan Robinson) and the right energy. The moment you walk into Southside you feel very welcome. I remember I just wanted to stay and work from there. The day that the Southside Yountville location opened up I noticed how hospitable Irma was with everyone that walked-in. I even told my hubby, she has to be the owner. I was right. A few minutes later I introduced myself to Irma and the rest is history. I mean HerStory.