Gambling can be a fun personal activity but has perils when it comes to business. But all too often, businesses use advertising as a way to attract customers without realizing the full concept that they may be gambling with their profits.
Slot machines are the most common casino game played because they are easy and make fun sounds (especially when you win). Scratch-off lottery tickets are readily available and can often seem like easy money. Did you know that the basic odds on a slot machine and a scratch-off are very different? If you put $100 into both, chances are you will leave the slot machine with $90 and only $50 with the scratch-off.
Gambling on advertising in business usually takes one or all of these forms:

* Print Mailings or Ads
* Facebook Ads
* Google Ads

In this episode, we will explore the fun and games of gambling with advertising and how you can improve your odds with content marketing!