Black Magic Ball with answer Outlook not so good
There is a big difference between a marketing plan and a marketing strategy.
A Crystal Ball, the Magic 8-Ball, and Zoltar are all fun, but in the end, it's entertainment and not sound business.
A marketing strategy refers to a business's overall game plan. Business strategists help determine targets for their organizations.
A strategist will work with sales, marketing. CEO, CIO, CMO, and all who need to have a say in the process.
A good and complete marketing strategy embodies a company's value proposition, brand, customer demographics, and other past, current, and trending business intelligence elements.
Success with strategy tends to have three main components:

* Based On Data
* TrendsTend To Lag
* Be Flexible & Agile

In this episode, we will look at how to define your goals, look at assets, and plan the work to work the plan!