When I wrote my book, It’s Not About You, It’s About Bacon, I thought I would finally find fantastic success. I had dreams of speaking worldwide, pontificating about the virtues of Relationship Marketing. In short, I thought I was going to be rich and famous.

Then it hit me, that’s what Relationship Marketing is all about—helping others achieve success without caring about fame and fortune. Just quietly but actively making a difference.

Although my brand as a Relationship Marketer never reached the heights I dreamed of, it is still alive and kicking. Its audience is smaller yet more potent than I imagined.

My business brand still lingers as an expert, trainer, and influencer, but it has dwindled to a whisper. So, I have been re-positioning my business brand as a company, different from a typical agency that offers on-demand, high-quality services and continues learning techniques that make the most of current data and trends. All of that is based on helping companies do the same through Relationship Marketing.

.In this episode… We will discuss how failing is learning and how to turn the pieces into future success.