One of the reasons plastic is such a popular material is that it’s cheap. It’s also a key reason for why it’s wreaking havoc on our planet and especially our oceans. We simply don’t value plastic as we should, according to David Katz, CEO of The Plastic Bank, and so much of it is single-use. This is more true in the world’s poorer countries than anywhere else, where there isn’t the proper infrastructure to recycle it. So he’s paying residents in those countries to collect it and then selling it to large companies that want to be more socially responsible with their plastic use. It’s an innovative business model - one that’s making not only an environmental impact but an economic one too.