Michael Shoup is a Singer/Songwriter & Founder at 12South Music.  In our interview we discuss Michael's experience of being a professionally trained musician, depending on music alone to succeed.  Michael discovered the hard way the importance of mastering the business side of the industry and hopes that Artists can learn from his experience.  After creating a business strategy that would sell his music, Michael began helping other musicians with business development and marketing strategies. Michael Shoup is the perfect role model for the independent music industry. Balancing time as Founder of a successful Creative Development and Artist Consultation firm and a nationally touring Recording Artist, Michael pulls from both the creative and business sides of the industry.
http://www.michaelshoup.com/  &  http://12southmusic.com/