Move Minds Global

Move Minds Global


Learn About The B Corporation Movement

August 09, 2014
Learn About The B Corporation Movement | Episode 009

There is a different business model in town and it’s set to change the way we do business. Learn how B Corporations are a part of a social movement and a new way of doing  business.


What is a B Corporation?

They are businesses certified by a nonprofit called B Lab. Businesses have to meet extensive standards of social and environmental performance, accountability, and transparency. (Link to B-Lab) As of today 19 States recognize B Corporations as a legal structure.


There is a growing community of more than 1,000 Certified B Corps from 33 countries and over 60 industries. Their goal is to working together to achieve one goal to redefine what success means in business.


If you own a social good business:

You can take the B Impact Assessment to measure your social and environmental impact. http://bimpactassessment.net/


B Lab is actively looking for more companies to become certified as a B corporation.


For people who would like to support B Corporations:

1. To find a business to shop or do business with visit: http://www.bcorporation.net/community/find-a-b-corp


2. Sign up for their newsletter to receive offers, updates & rewards on their homepage.


3. Donate to their cause. https://donatenow.networkforgood.org/BtheChange?uniqueID=634947066062748558


Our example of a certified B Corporation: New Seasons Market

New Seasons Market is a local grocery store chain in the Portland and Southwest Washington metropolitan area. They became a certified as a B Corp in March, 2013. Current CEO: Wendy Collie


Ways they are doing social good:



  • Recycling program.
  • Supports local farmers and ranchers
  • Started a New Seasons Market Grants Fund that awarded $91,000 to 36 nonprofit organizations supporting small, local farmers and increasing access to fresh, local food.
  • 10% of profits donated to charitable organizations.
  • Employees are allowed eight hours of paid time off for community service.
  • 92% of facilities located within ½ mile of public transportation.
  • Company-wide recovery and recycling program that includes  paper, cardboard, plastic, glass, metal and composting;
  • Water conservation methods including low-flow toilets and faucets, grey-water usage for irrigation and rainwater harvesting.
  • Employees receive 20 percent of  the after-tax profits through a profit sharing plan that’s distributed based on length of employment, not title.

To learn more visit their website:

New Seasons Market


To learn more about New Seasons B Corp status visit:


 https://www.bcorporation.net/community/new-seasons-market


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