MondayMorningMarketing with Ilyce Glink and John Byrne

MondayMorningMarketing with Ilyce Glink and John Byrne


028 - Internet Trends

July 06, 2016

In this week’s edition of Monday Morning Marketing, John and Ilyce discuss Mary Meeker's 213 slide Internet Trends report and possible long term implications caused by the usage of new technologies. 1. How many people in the world are on social media like Facebook or Linkedin? How many people just in the United States? What does the decrease in Internet growth mean for businesses? 2. Fintechs are taking hold in many less developed countries. Ilyce talks about how Venmo, a currency transfer company similar to Paypal, has become popular and could continue to spread rapidly in African countries or India. 3. Cell service has become so ubiquitous that a judge even labeled it as a utility for the American people. Will everything completely mobilize in the future? 4. John shares the 3 Vs for advertising that Snapchat has used to enhance their growth: Vertical, Video, Viewing. What makes this formula successful and what other companies have used it successfully in their advertising? 5. Check your newspaper's website every so often. Ilyce brings up the fact that some newspapers put separate material online in order to protect the consumers that still pay for the physical copies. We’d love to hear your feedback, so be sure to leave comments and find us on Twitter, Facebook, G+ and check out our companies (and brands) online: @Glink – Think Glink Media  and IlyceGlink.com @johnmbyrne – Glencoe Media Group