App marketers are striking out in new directions, exploring platforms beyond Google and Facebook to acquire and engage users and experimenting with new formats, such as video and playables. The pay-offs can be huge, but complexity can be overwhelming. It’s clearly not enough to rely on valuable channels or proven approaches, but it’s also important not to scatter resources or budget. Our host Peggy Anne Salz catches up with Boram Ku, formerly Director of Marketing at Cookapps, a successful hypercasual games company, to highlight the ways marketers can cut through complexity in the ecosystem to identify uncontested markets and bold opportunities for growth. Boram, who is also a Mobile Hero in recognition of her UA accomplishments, speaks candidly about how marketers can find DSPs, optimize results and diversify channels. Finally, she walks us through a case study on the Amazon app store and how marketers can use this platform to drive UA efforts.