Mobile apps have evolved for marketers from being nice­to­have to being front and center of the customer journey. So how do marketers keep up with real­time consumer expectations when apps are notoriously difficult for marketers to develop, measure, and maintain as relevant touch points? With us today is Itay Levy, former CEO of Appoxee and now Managing Director of The Mobile Center of Excellence at Teradata, to talk about the state of mobile engagement and how enterprise marketers can overcome the challenges they face when developing strategies for collecting mobile app data.