Mobile apps have evolved for marketers from being nicetohave to being front and center of thecustomer journey. So how do marketers keep up with realtime consumer expectations when appsare notoriously difficult for marketers to develop, measure, and maintain as relevant touch points?With us today is Itay Levy, former CEO of Appoxee and now Managing Director of The MobileCenter of Excellence at Teradata, to talk about the state of mobile engagement and how enterprisemarketers can overcome the challenges they face when developing strategies for collecting mobileapp data.