There are two seemingly incompatible trends going on in the publishing industry right now. On onehand, there is a number of sites giving up on the idea of comments, but on the other, there is amovement to elevate the contributions of the readers. Today we have Nadav Shoval, founder andCEO of Spot.IM, to discuss how the comments box is being reimagined to create true, meaningfulconversations that drive engagement.