The Diamond Podcast for Financial Advisors

The Diamond Podcast for Financial Advisors


A $1B+ Wells Fargo Breakaway Team Gets Re-Energized in a New Model

April 25, 2024




With Angie Ostendarp & Jordan Raniszeski, Senior Managing Partners, Carnegie Private Wealth






Overview


In building a $1B business at Wells, Angie Ostendarp and Jordan Raniszeski realized they had outgrown the model, which limited their ability to serve their clients and continue their growth trajectory. They share why supported independence was the right fit and how it’s changed their path toward the future.








Listen in…

> Download a transcript of this episode…


NOTE: The views and opinions expressed by the guests on this podcast are their own and do not necessarily reflect the views and opinions of Diamond Consultants. Neither Diamond Consultants nor the guests on this podcast are compensated in any way for their participation.








About this episode…

Why do advisors pursue change?


It often comes down to this statement: “We weren’t able to ‘blank’.”


And for many, that blank is filled in with statements like:


  • Serve clients without limitation.
  • Build a brand, or market freely to clients and prospects.
  • Access a stronger platform or better tech.
  • Own the equity and build enterprise value.

And for some advisors, it may be several of the above—and then some.


For example, Angie Ostendarp and Jordan Raniszeski joined forces at Wells Fargo in 2008 and, along with Mary Ware, built a strong practice managing over $1B.


But things were changing at the firm, and the limitations multiplied. Over time, it became more difficult to do what was most important to them: That is, to serve their clients.


Ultimately, in March of 2023, Angie and Jordan’s due diligence journey landed them at LPL’s Strategic Wealth Services, along with Mary and two other Wells Fargo advisors, Mitch Mayfield and Jeff Vandiver with a total of $1.45B under management. Carnegie Private Wealth would become the largest team to join the once nascent LPL model.


On the supported independence platform, the team was able to create a firm that would answer all their clients’ needs without the heavy lift of building it from scratch.


Angie and Jordan join Louis Diamond to share their journey from Wells to independence, including:


  • Building an incredible business at Wells—and how they did so despite limitations they later experienced.
  • Their motivations around change—and how they were running from the model and not the firm.
  • The feeling of having “outgrown the channel”—and why they felt like they were “no longer in the right place.”
  • Their perspective on business ownership—and how that’s impacted their lives.
  • The value of education—and how a deep understanding of their options made the decision process less complex.

This episode demonstrates how advisors can reach a point where a firm’s business model may no longer align with the goals and values of a growing practice—and that’s where the value of education comes in. Listen in to learn from this successful team’s experience and point of view.








Want to learn more about where, why, and how advisors like you are moving? Click to contact us or call 908-879-1002.








Related Resources

Listen: Advisor Success Formula: Closing the Gap Between HNW Client Expectations and Advisor Services
In a more competitive and commoditized world, it’s critical to leverage any advantage available to be more intentional and thoughtful in managing and growing your business. This episode takes a deep dive into John Bowen’s latest report to identify action items that can help advisors get started on a new path to thinking about delivering exactly what clients want.


Read: The Inverse Grid: Is Your Firm Providing Enough Value?
When considering the products and services a firm provides in exchange for the revenue they keep, is it really a good value?


Download: The Employee Advisor’s “Gut Check”
Have you had that “feeling in your gut” that says, “I’m not sure that where I am is allowing me to serve my clients best?” Many advisors get stuck at this point, uncertain of how to qualify whether the feeling has any basis in reality. We’ve created the “Employee Advisor’s Gut Check” tool. With it, you’ll be armed with the right criteria by which to evaluate your current firm, as well as any others you may be considering.








Angela Ostendarp, CFP®

Sr. Managing Partner | Sr. Wealth Advisor


Angie loves serving clients and helping them create a plan to pursue their goals. This is what led her to become an advisor and has kept her in the industry for nearly 30 years. Angie received her bachelor’s in Business Administration with a concentration in Finance from UNC Chapel Hill. Her licenses and designations include Series 7, 63, 31 and 9/10 through LPL Financial, along with Certified Financial Planner. Angie’s go-to financial advice is not to wing it, but rather have a plan in place.


Away from the office, Angie enjoys golfing and cheering on sports teams in the Charlotte area with her husband, Jay. Together, they have three children and one Australian shepherd. She likes to volunteer at Habitat for Humanity and Junior Achievement and has fond memories of coaching softball, basketball, volleyball and soccer while her kids were growing up. Her favorite thing about working with clients is providing them confidence.


 


Jordan Raniszeski, CFP®

Sr. Managing Partner | Sr. Wealth Advisor


After receiving his bachelor’s in Business Administration with honors from the University of Notre Dame, Jordan spent the first few years of his career in public accounting on his journey to becoming an advisor. Jordan chose to be an advisor because it allows him to do the three things he loves—math, solving puzzles and helping people. Jordan has been serving clients in the financial services industry for 21 years and has been a Certified Financial Planner since 2004. He has worked extensively with corporate executives throughout his career and focuses much of his practice in this area. Jordan’s go-to financial advice is to have a plan and stay the course.


Jordan has four children with his wife, Anna. In his free time, he enjoys golfing, reading, playing guitar and cheering on the Fighting Irish. Jordan has been involved in many local organizations since moving to Charlotte in 2002, including significant work with MiraVia, an organization that supports pregnant women and babies. Jordan’s favorite things about working with clients are helping them get organized, reducing their stress and being a small part of their family’s success.








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