BIO:
Rob Barnhart
Sr. CX Strategist
Rob Barnhart is a Senior Customer Experience Strategist with 15+ years in marketing leadership roles. Rob has developed and driven strategies and processes for b2b software companies including one of the leading American multinational computer technology companies in the world.  Rob is focused on driving success in the Software as a Service world. Fundamentally changing the way we think about customer experience and simplifying the complex for our customers is driving real results. 
ABOUT THIS EPISODE:
In this episode, Rob, will share his insight into the digital buying process. He'll share his perspective on how to build interest, awareness and the importance of bringing sales into the content generation process earlier, so the marketing and sales conversations align and reduce confusion for prospects and customers. 
Connect with Rob on LinkedIn: https://www.linkedin.com/in/rob-barnhart-a445094/