In episode 23 of Micro Entrepreneur: the magic of thinking small, I had a great time talking with Wendy Kerr - Business Coach, Mentor and a Corporate Crossover. Wendy is passionate about helping micro business owners to make the transition from working in a large corporate to building and creating a successful business.

Wendy is a published Author and has a wealth of experience and knowledge around what it takes to build a successful micro business. She is the founder of Corporate Crossovers and the Accelerator Academy.

This week's guest

Wendy is passionate about changing the way work works. She's on a mission to fuel 10,000 women to create a business that allows them to live the life they love! With a 20-year career in multi-national blue chip organisations, she's specialised in creating and launching new businesses around the world.

Wendy's business experience includes:

Starting a digital content business in London, expanding it globally and acquiring 3 media companies
General Manager of FT.com personal finance, leading the business and team of 120 through the dot-com crash and restructuring it for profitability
Starting an online share trading site in Australia and listing it on the Australian stock exchange, raising $70 million at the start of the first dot-com boom in the ‘90s
Wendy left a corporate career to create a successful 6 figure coaching and consulting business, running it from London and Tokyo. She's worked with leaders of high growth, global technology companies in challenging times of expansion and change, including Expedia, IBM, and Betfair.

Wendy has coached, mentored and fuelled over 1,500 women to create a business that allows them to live the life they love!

Her company, Corporate Crossovers, enables women wherever they are in their journey, to leave their job and start a business successfully, providing them with structure, tools, processes and one-on-one mentoring. She has a vibrant and dynamic community of Corporate Crossovers around the world who are focused on creating the life they want.

What we covered in the show:

A brief introductory comment about a great article on procrastination - by Tim Urban
What it takes to leave corporate life
What it takes to create a successful business
Why networking is so important to get clients in the early stages of setting up - think of it as a bit like 'dating'
Following up on conversations with a 'how can I help' service mindset
Understanding the value of the service you are offering
Understanding your 'internal operating system' and how to shift your thinking
The challenges of moving from corporate life to your own enterprise
How your identify becomes reinvented
Why you need to update your 'success criteria'
Planning your business with a sense of calm, control and simplicity
How your business will help you achieve your lifestyle goals
Reference to Michael Gerber's E-Myth
The power of focus
You can find out more about Wendy here

www.corporatecrossovers.com

@Wendy_Kerr

About the Podcast

The Micro Entrepreneur Podcast is your place to come and hear me talk about all things business for the micro business owner. I speak with experts, authors and other micro business owners and what they are doing to build and grow a successful micro business.

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