The Michelle MacPhearson Show: Social Media Marketing and Content Marketing Strategies to Grow Your
Latest Episodes
How to Use Pinterest for Local Marketing
Is Pinterest an actionable target for local marketing - and if so, how? (Got your own questions for the show? Ask 'em here!) Â A question from Lori: Hey, Michelle! This is Lori again. Thanks so much for all your great answers. I have a question abou
Viral Social Images
The images you choose to accompany your blog posts are the face of your business. After all, it's that thumbnail image that'll show on social media and introduce you to potential new audiences. Images are scanned more quickly than text, and it's the image
When Should You Publish to iTunes?
At what stage should your business begin using iTunes and/or a podcast? It seems nearly everyone has one these days, is it even worth it? (Got your own questions for the show? Ask 'em here!) Â A question from David: Hi Michelle. Dave Castle here. I
3 Quick Pinterest Tips
Pinterest has made three moves integral to business owners - get the update in this short video and implement the changes to fuse Pinterest with your existing business seamlessly. (Got a question for the show? Ask 'em here!) Â Hey folks! M...
The Consistency Snowball
All of our social media management programs have moved to a 7 day / week schedule. Here's why: (Got a question for the show? Ask 'em here!) Â Hey, everyone! A quick word today about consistency. Consistency is one of the biggest markers for your ent
When Stock Photos Just Won’t Cut It - The Age of Image Syndication
Quick reminder for you today about image marketing and syndication. The images that a company uses (your website, your blog post) are more important than ever before. (Got a question for the show? Ask 'em here!) Â Why? First thing, when your post is
Use This Tool to Boost Conversions
We're using a new tool that you can use too, to boost conversions on salespages. In this video, you'll see a demonstration of the tool and see specific examples of how it's brought in more sales. (Got a question for the show? Ask 'em here!) Â Hey fo
Are Social Media Backlinks Safe?
Getting links from social media used to be all the range - but is it still safe to do post-Penguin and post-Panda? Will social media links cause a penalty from Google? (Got your own questions for the show? Ask 'em here!) Â A question from Douglas: H
The 1500 Visits Per Day Pinterest Traffic Strategy
This is the formula we use to attract 1500+ visits per day using Pinterest: (Got your own questions for the show? Ask 'em here!) Â A question from Mark: Hi Michelle. I was just wondering - I'm not sure how Pinterest works. I wanted to get some ide
Will Scoop.it Drive Traffic?
The surprising truth about using Scoop.it for traffic generation and SEO purposes - as well as tips on creating your own customized social media strategy, unique to your niche. (Got your own questions for the show? Ask 'em here!) Â A quest...