Managing Online Reputation
How to Protect Your Company on Social Media
Charlie Pownall
Managing Online Reputation is a comprehensive look at online reputation management. Drawing on recent examples of organizations managing their online reputations effectively and ineffectively, it provides a practical and visual tool-kit of processes and techniques to help limit and respond effectively to negative situations on social media.
Learn why you need to be prepared for an ugly situation id todays unbelievably cruel and swift social media attacks. Prepare your organization for dealing with day-to-day situations and build a strategy for long term brand and reputation management and safekeeping.